Wednesday, May 13, 2009

Find The BETTER Affiliate Programs

Having heard of my experiences, you can see why I would not really recommend that you hunt around and sign up without much research and thought first when finding a good affiliate program. Your time is too valuable and could be better spent creating content and updating your site. But there are some excellent individual companies offering affiliate programs out there.


What I have discovered to be very successful is to take advantage of companies like Offers Quest or Google for text link advertising. Text links are a great resource as they are bandwidth friendly, and when they are implemented properly add valuable content to your site which can also assist in search engine rankings.

On9 Makerting

Your first interest in any type of marketing campaign is to start developing a marketing strategy that is going to be focused on who you will need to determine your target market is. This is exactly who you think will be your consumers. For starters, you need to know how to break down your consumers.


Target market is the group of potential customers that will be selected for the reception of your marketing strategy. It certainly makes it easier to develop your strategy if you know exactly who/how old/where people live when trying to sell things to them. If you are looking to segment the market, you need to determine the different target markets for each segment. For example, if you are selling tires, (which everyone needs) you will need to divide your market by knowing how people shop for tires, and who they are.


If you are selling high cost/quality tires, you have to market to a market that is likely to buy them such as middle aged and established consumers as opposed to teens and twenty-something’s who may not be able to afford them.

There are different means that are used by professional marketers that help you to find your target audience. You can use both of them that are within your means. Some of these methods include:

  1. Researching the market through surveys, interviews, and setting up shop in a mall to see who questions you the most etc. to see who would benefit the most from your product and be most likely to buy.
  2. Host experimental sessions for people to try out your product and give their opinions for improvements etc. so that you can ensure that you giving the people what they want or need.
  3. Host trial websites that are geared toward finding the market by letting the market come to you. You can best do this by utilizing keyword centered articles that will let you know who is coming toy our website.


It really doesn’t matter if you stand on your front porch and just ask people what they want in a product or service like yours or not, as long as you get a good handle on who your market audience is. If you are selling T-shirts, you will likely want to appeal to younger people who are more likely to wear them; which means that you should market your wares to those people. To do this, you will have to begin your strategy where you know you will find them….on the internet.


When you are using the internet to market any product or service, you must understand the basics of what internet marketing is. When you are marketing on the internet, you are looking to reach a larger audience and therefore, you need something that will catch their attention and bring them to you. In order to do this, you will have to bring these people to your website.


Once you have your website built, you have to work on getting people to visit not just once, but over and over again. You can start this by using your website to do more than just sell stuff. You should always try to host a website that is also informational. It is generally the website’s that offer up to date information as well as sell wares.

It is through the information that you establish yourself as a trustworthy authority to your consumers. Doing this establishes trust with your consumers and brings them back again all of the time. Nobody wants to visit a website that is profiling outdated information in a month. It is the up to date website’s that get and keep clients. These are also the website that the search engines find relevant during a query.


A nice tip for keeping your information up to date; especially if you are selling a product or service that is rarely updated is to keep a weather program or stock ticker program running on your website because the search engine spiders and robots will view this as new content and still return to your site on a regular basis.

If you are running a website that can sell things directly or order services and make payments there etc. you will want to generate as much sales as possible.


What this means is that you need to make search engines come to your site for a particular product or service before others. It is because of this need that search engines have to become your best friend, which I will explain what these are below.

Thursday, May 7, 2009

I will Get Ads On My Site

Obviously, there are some kinds of ads you wouldn’t want to have on your site, such as pornographic ones or ads for sleazy multi-level marketing schemes that scream “Make $30,000 a month just for watching TV!” in big red letters.

Well, you can put your mind at ease. Google has an ad review process that checks the ads they send to your site. This process ensures that the ads that you serve up are family-friendly and that they comply with Google’s strict editorial guidelines.


Google’s ad-screening team combines sensitive language filters, input from site owners like you, and a team of linguists with good old common sense to filter out ads that could be inappropriate for your content. And if that’s not enough, you have to capability to block competitive ads and choose your own default ads. That’s another nice feature: Google kind of lets you run your own show.

Now, another thing you might be concerned about is whether the ads will clash with the look, feel, and colors scheme you’ve got going with your site. Don’t worry. You can customize the appearance of ads and choose from a wide range of colors and templates. Same thing goes for your search results page. And reports are customizable, too. Google provides flexible reporting tools that allow you to group your pages any which way you want.

That means you can view your results by URL, domain, ad type, category and more so that you can figure out where your earnings are coming from.

BUILD THE RICH SITE

First off, why would you want to build content-rich websites? The short answer is “Because it keeps people on your site for awhile, it makes them come back, and they tell their friends about that site.”

But why? Well, for one thing, people will stay on a content-rich site because it takes awhile to read an article or two. Thus, while they’re reading the material, their peripheral vision (off to the sides) notices little ads that happen to surround that articles.

And if people start to realize that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they’ll check back to see what’s new.

The worst thing in the world to have is a stagnant website that never changes. People will visit it exactly twice—the first time to check it out, and the second one to see what’s changed—and when they find out it hasn’t changed, they most likely won’t come back.

CONTENT RICE SITE .... U MUST HAVE IT

A content-rich site is one that has lots of informative articles up at it, usually centered around a theme. Most sites can’t quite pull off being WikiPedia, so they specialize. For instance, you could do a site for dog owners. Possible articles on that site would cover:

· How to figure out what kind of dog you want

· Where to get a dog

· How to deal with a puppy

· Life stages of a dog

· House-training puppies

· Dog training

· What to feed dogs

· Whether to get more than one dog

· How to socialize dogs with other dogs and with cats

· Exercise needs of dogs

· Training dogs to do tricks

· Treating fleas

· Common dog ailments and when to go to the vet

· Dog nutrition

· Taking your dog on a trip

· Getting a pet sitter or boarding your dog if you don’t take him on a trip

The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes. This means you want to stick to articles of 250 to 750 words, with 300 to 600 words optimal. To give you an idea, a single page in a published novel has about 300 words.


Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the world. It is to have a site that people will come back to so that they will see the Google AdSense ads, and click on them, and then you will get checks in the mail.

That’s a key point, so I’m going to repeat it:

The purpose of having a content-rich website is to attract people to it, again and again, so that they will see the ads and click on them.

You might think it’s lots of cool graphics and colors that make a site attractive to a visitor, but it’s really the content. In order to make money from Google AdSense, you need to grasp that concept. Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs.


But unless your Website is content-rich, the traffic spikes that you get for your efforts will only be temporary. The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative, educational or just downright funny as hell or entertaining in some way.

TRAFFIC TURBO CHARGER

Traffic TurboCharger (TTC) www.TrafficTurboCharger.com advertises itself as a “next generation SEO software” tool. Their biggest claim is that they optimize RSS feeds.
The good things about having RSS feeds are:

• RSS feeds provide dynamically changing content so that every time the
spiders come crawling to your adsense page, it has new content. They really
like that.

• RSS feeds give you instant theme-related content. Google, in particular,
really loves this.

• RSS feeds provide content that is readable by search engines because the
content is part of your page, unlike javascript feeds which offer no
advantage because the little spiderbots can’t read them.

• Your pages get indexed faster, since your content changes daily, so you get
more visits from the Googlebot. That’s a very good thing to all your visitors to
click at your adsense.

One of the big advantages of RSS feeds is that you get content that looks like it’s yours. You don’t have to create it or pay a writer to write it. Best of all, you won’t get in trouble with the search engines. Why not? Because RSS feeds are completely legitimate from the point of view of search engines.

They’re also useful to your visitors for your adsense, who are looking for information related to the theme of your site. And with RSS feeds, your adsense site is constantly updated and fresh, because the feeds update as soon as new articles or content is added to the source you pull your content from. With big sources, this can happen every single hour.
Better yet, RSS feeds are completely automated so you don’t have to do anything to keep your pages fresh and updated for your adsense blog.